Graphic Design - Brand a Brand

It’s a big project to include five elements in a presentation, including:

  • a one sentence description of your proposed start-up

  • a single paragraph that describes a fictional history of your company/client

  • mind mapping and brainstorming sketches

  • three different naming options for your company/client, highlighting your top choice

  • a list of three adjectives that describe the start-up's key qualities

I used a practical example for my “YardGuard” weather-proof startup company and have hands-on practice on the graphic design tool “Figma”.

 

2nd page explaining the background and inspiration.

 

3rd page the startup name decision and it’s philosophy.

 

4th page the mind mapping explaining layers of thinking.

 

5th page contemporary yard landscape.

 

6th page traditional yard landscape.

 
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Graphic Design - Composing a Complex Narrative